STAY STRONG

BRANDING SUITE

Since 2003 the Aboriginal and Islander Mental health initiative (AIMhi) team have promoted “Stay Strong” as a strengths-based approach to yarning about mental health.

‘Stay Strong’ is dedicated to improving the health, balance and wellbeing of Aboriginal and Torres Strait Islander peoples. In 2022 the AIMhi team, formed a co-design partnership with Studio Veld and Colleen Strangways, a proud South Australian Arabana and Northern Territory Mudbura Warlpiri woman, to develop a new visual identity.

The vision was to co-design a new brand that represents the heart of their work: the health, balance and wellbeing of Aboriginal and Torres Strait Islander peoples.

WHAT WE DID

Brand Development and design
Co-design facilitation
Branding guidelines
Brand application development
Template creation
Digital asset creation
Print asset creation

CO-DESIGN COLLABORATION

Studio Veld, the AIMhi team across NT, Alice Springs and Adelaide, and local artist Colleen Strangways undertook a co-design process to develop the Stay Strong logo.

Colleen is a proud South Australian Arabana and Northern Territory Mudbura Warlpiri woman, who grew up in Alice Springs and moved to Adelaide SA to be closer to family.

Because of Colleen’s unique ability to capture award-winning photography via her Business Nharla Photography, she is being recognised on various national and international media platforms. Colleen runs a printing business NHARLA PRINTING and brought her artistic and cultural understanding to the team. Working with Colleen has been an absolute privilege and we look forward to collaborating with her in the future.

building strong relationships

We have worked with Studio Veld over the past 12 months on two websites and a complete organisational rebrand. Lauren and Studio Veld have proven to be invaluable members of our extended team. A pleasure to work with, their responsiveness, dedication to rising to the challenge and commitment to delivering outstanding results is second to none.

Karina Slaninka, CEO – Mercury CX

Lauren and the team at Studio Veld have supported Amplified Intelligence through a period of outrageously rapid growth. They have delivered an exquisite and functional website staying true to and bringing life to our strong brand. Lauren’s capacity to listen, anticipate and problem solve is amazing. And she is building a fantastic team to meet a wide range of dev and design solutions. It’s just a pleasure to work with them.

Carole Lydon, Director of strategy & Communications – Amplified Intelligence

I had such a great experience working with Lauren and the Studio Veld team on my website, they were my first choice for designing my festival posters and doing my social media. Fast turnaround times, great communication, and consistently professional in everything they do. Highly recommended!

Kevin Kopfstein, Comedian

What an absolute pleasure it’s been to work with you Lauren! Your calm tenacity and project management prowess made this possible.

Megan Short, Women in Innovation

I engaged Studio Veld to improve the functionality and design of my existing website. They nailed the brief, and I love the new look. Lauren and the team are smart, responsive and super friendly. I highly recommend Studio Veld.

Jody Carey, Director, Jody Carey Copywriting

Only Studio Veld could have represented what I do so well, it was a relaxed, yet highly creative and interactive process.
I cannot even begin to express how excited I am about the end result.
Thank you so much, Lauren and the team at Studio Veld!

Elena Muller, Timemakers Consulting