Taarnby

Brand

refresh for SA's #1 small real estate agency

Taarnby

Taarnby™ is an award-winning real estate agency that punches well above its weight. Known for leading the pack when it comes to iconic branding and stand out signage, Taarnby™ prides itself on leadership and outstanding client service. 

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Words from the client

We love our new branding, massive thanks Studio Veld, you made Tayla's vision come to life perfectly!!

– Susan Britcher, Operations Manager

Brief
 

Taarnby came to Studio Veld with a solid track record of zagging when the industry zigs. When they briefed us on refreshing their brand, they knew it was time to zag. Shifting away from the black + white they were known for while retaining their original brand essence and logo. We were asked to refresh visual brand identity across digital, print and outdoor assets with a progressive, innovative, yet sophisticated style. It was important to them to express their deep knowledge and expertise in the real estate market through a modern, fresh composition of visual elements. 

 
Approach
 

When your main tools are colour and typography, you listen closely and focus on the feeling behind the words they’re using to describe how they feel about their business. We worked closely with them to test how visuals would work across small print assets, digital assets and large outdoor signage. The results included a rich, bright red to bring the excitement and passion of acquiring a new property. Light blue inspired by the trust and intelligence built in a client relationship, backed by friendliness with the sand accent. Together with a mix of typographic styles to express the personality of the brand. With a new set of brand guidelines in their hands, they have enough room and direction in their new visual style to play and have fun. 

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