Storygarden

Growing

good, one story at a time

Storygarden

Storygarden was created to tell the stories behind the numbers. Where the faces and the feelings can’t be captured by the binary. Stories for grant funding, for advocacy, for thought leadership and just for feeling good.

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Mission

Together is always more powerful than one. Together, in our team, and together with you, we build solid foundations, pluck ideas from the collective air and create strength for change.

Brief

To create a brand and visual identity that reflects the nurturing heart of the client and build a website that is clean and simple. To choose colours and transitions that are gentle on the eyes and the mind. The co-founders of Storygarden have many interests, so they needed something that required minimal and easy updating. And could you also design some business cards? People still ask for them.

 

Approach

Our approach was to suggest that we run with the feminine nature of nurturing, and thankfully the clients were on board. We applied a gentle colour palette, created a gif that shows the pieces of the logo stacking - growth through nurture. The website has gentle transitions, moving horizontally to call attention by disrupting the vertical flow. The content is designed to be simple and timeless. 

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