Challenge
DASH Architects engaged Studio Veld to re-architect their digital platform with a key strategic objective: reframe public perception to showcase their dual leadership as both a premier heritage specialist and a forward-thinking contemporary architecture practice. Their existing website over-indexed on traditional heritage work, obscuring their extensive portfolio of modern civic, commercial, and recreational developments.
Additionally, DASH suffered from restrictive backend tools that hindered portfolio updates and image quality issues that failed to present high-resolution project photography. DASH required a modern, mobile-responsive web platform that honored their 60-year legacy while clearly communicating their multi-disciplinary capabilities to government, corporate, and private clients.
Solution
Studio Veld led a strategic brand-positioning phase to align DASH’s digital footprint with their true expertise. We crafted an information architecture that elevates contemporary architectural accomplishments alongside heritage projects, presenting both with equal gravity and elegance.
We developed a custom, high-performance website featuring clean typography, structured filter systems, and bespoke project pages designed to highlight complex modern developments and delicate heritage restorations alike. Key features included custom-built case study layouts, mobile-optimised project galleries, printable director CVs, and monochrome ISO certification footers. Finally, we empowered the DASH team with backend training to ensure effortless internal portfolio management moving forward.
Outcomes
- Strategic Re-positioning: Balanced DASH’s public profile, establishing equal visibility for their contemporary architectural achievements and legacy heritage mastery.
- Streamlined Case Studies: Designed intuitive project filtering across core disciplines, including Architecture, Heritage, Civic, Defence, and Sport & Recreation.
- Enhanced Visual Impact: Resolved legacy image degradation to showcase high-resolution project photography across desktop and mobile devices.
- Bespoke Functionality: Integrated printable director CVs, custom case study templates, and branded ISO compliance footers.
- Internal Autonomy: Delivered hands-on WordPress backend training, enabling the internal team to publish new case studies independently.
